They documented that the informational use of news content from print newspaper, radio and social media sources increases the likelihood of political participation, and the positive relationships between news content use from the radio and social media sources and political participation are stronger for higher- than lower-educated groups. While in total more additional money was spent for TV ads, the true driver of volume of the ad placement count, however, was radio with 13% more ads. Media is a mirror of the modern society; in fact, it is the media which forms our lives. Historically media was used as a tool to broadcast news or other information related to current affairs but as time passed advertisers and manufacturers recognized its importance and used it as a tool to advertise and promote their product. Media has many important types we already use in our daily life such as the internet and TV also radio and print media like newspaper and magazine.
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10 benefits of media and information in politics